THE BUILDING is a performance venue, art gallery and event space in New Orleans. The owner had tried to make his own website, but was in need of a specialist to design and create a professional, branded website that could help boost their online presence, bookings and client engagement.
I started by defining the brand identity. I redesigned the clean red logo, chose brand colors and fonts as well as the overall aesthetic of the brand.
I decided on the best layout and page structure to organize and display content on the site. Key features were implemented to help visitors find the venue; contact the venue; see the venue remotely and book the venue ahead of time; know about upcoming events and updates; get quick answers to FAQ.